Reverse was established in 1970 in Cairo, Egypt. It is the creation of a great merge between two experts from the retail industry with its knowledge and experience and the manufacturing industry with its details and know-how. This merge was able to create men’s wear with high quality and affordable price with the latest fashion trends.  

Reverse provides fast affordable fashion for men and teenagers. Reverse brands are marketed in 25 Branches across most of Egypt and globally via e-commerce. Our products are available online, in branded chain stores, in multi-brand and department stores.